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Why should I work with GULIVER?
With 10 years experience on the specific market, we are the exclusive representative of the most important international image and film clip providers in Romania, Bulgaria, Serbia Montenegro, Croatia, Slovenia, Bosnia-Herzegovina and Macedonia.
We offer the best pre-shot still and moving images and professional customer service to all communication professionals (advertising agencies, magazine, book and newspaper publishers, corporate marketing specialists, designers and web designers, calendar producers, etc).
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How do I find the right image?
You have two search options: either you describe to us what you want and we send you a selection conforming to your requests, or you register and do your own search on the websites represented by Guliver.
If you want us to make a selection for you, just fill in the
FREE SEARCH FORM,
call us, or send us via email a detailed brief of your project, containing information such as image format, concept, and the message you want to communicate.
After selecting the images from our searches or from your own selection, you will need to provide us with their codes, the usage purpose, size of reproduction, placement, duration of use, total print run, distribution, etc.
We will check their availability and send you a cost estimate.
Also, you will benefit from our professional service when choosing the image that best suits your needs and budget.
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What does RIGHTS-MANAGED mean?
Rights-managed imagery means high-quality products with a license and fee based on your specific use. The fee is calculated from several factors including print run, size, placement, duration of use and geographic distribution. At the time you order a rights-managed product, you will be asked to submit information that will determine your licensing fee.
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What does RIGHTS-READY mean?
Rights-ready is a fast and flexible new way to license rights-managed-calibre imagery with simple, one-click licensing typically associated with royalty-free. Rights-ready images have 10 year license duration (3 months for web res images) and offer for your use purpose 12 predefined categories for images / 11 categories for film.
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What does ROYALTY-FREE mean?
Royalty-free imagery provides a solution for every budget, with few usage restrictions. Royalty-free pricing is based solely on the file size of the product you need and the number of people entitled to use it (maximum 10), not the specific use. Once you purchase a royalty-free product, you may use it multiple times for multiple projects without paying additional fees.
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How is rights-ready different from rights-managed?
Rights-ready offers you broad use categories with flat-rate pricing. The license is tied to an end client who can use the image for any need within the selected use category or categories.
Rights-managed images are licensed on a use-by-use basis. The fee for using the image is calculated from several factors including size, placement, duration of use and geographic distribution. Exclusive rights are also available for purchase for some rights-managed images.
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How is rights-ready different from royalty-free?
Rights-ready offers you broad use categories with flat-rate pricing. The license is tied to an end client who can use the image for any need within the selected use category or categories. There is no need to select a file size or define precise license details.
Royalty-free images may be used multiple times for multiple projects, regardless of use. Royalty-free pricing is based solely on the file size of the product you need and the number of people entitled to use it (maximum 10).
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Which are the predefined categories for RIGHTS READY images?
Printed Marketing Material
Use in any brochure, annual or other printed material including direct mail, public relations or sales material distributed to a targeted audience for commercial or promotional purposes. Includes electronic version of finished piece (e.g., PDF).
Uses:
Brochure Or Direct Mail Or Sales Catalog includes electronic version of finished piece (e.g., PDF)
Annual Report Or Financial Report includes electronic version of finished piece (e.g., PDF)
Travel Catalog - includes electronic version of finished piece (e.g., PDF)
External Printed Presentation Or Report - includes electronic version of finished piece (e.g., PDF)
Press Kit or Press Release - includes electronic version of finished piece (e.g., PDF)
Sales giveaways
Print or outdoor advertising or product packaging
Use in any major campaign print or outdoor advertisement intended for commercial or promotional purposes. Also includes use fro product packaging.
Uses:
Newspaper or magazine print advertising
Free-standing inserts
Billboard, outdoor poster or transit displays (print or electronic format)
Product packaging or product hang tag
Indoor display or on-site advertising
Use in any display or indoor advertisements.
Uses:
Directory or event program advertisements - includes electronic version of finished piece (e.g., PDF)
In-Store or point-of-sale display or - includes electronic version of finished piece (e.g., PDF)
Tradeshow Panel or Presentation - includes electronic version of finished piece (e.g., PDF)
Table tents or counter cards includes electronic version of finished piece (e.g., PDF)
Internal Wall Dιcor - includes electronic version of finished piece (e.g., PDF)
Web or Electronic or Broadcast (Commercial)
Use in any web, electronic or broadcast media including Internet, email, mobile devices, television or presentation software intended for commercial or promotional purposes. Also includes use in any film, video or theatrical production.
Uses:
Corporate Or Promotional Website
Web or Mobile Advertisements
Promotional Email
TV Commercial
TV Entertainment Program
TV Infomercial
Feature Film
Trailer Or Movie Theater Screen Ad
Music Video
Theatrical Production
Presentation Software (i.e. PowerPoint)
Products
Use in / on any retail product. Excludes product packaging.
Uses:
Greeting card
Retail postcard
Poster
Retail calendar
All Commercial Uses
Use in any medium intended for commercial or promotional purposes.
Internal Use
Use in any medium intended for internal company use.
Uses:
Internal Brochure Or Collateral
Internal Presentation
Internal Video
Intranet Or Internal Email
Non-Retail Card or Calendar
Internal Newsletter/Corporate Magazine
Museum Use
Low resolution uses
Low resolution file 500k 72 dpi
Use in web or electronic media for commercial or editorial projects such as websites or email. Note: Projects duration for the low resolution file use category not to exceed 3 months.
Uses:
Corporate or promotional website
Web advertisements
Promotional email
Front Cover
Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may only be used on the front cover of the publication.
Uses:
Magazine Front Cover
Book Front Cover - Retail Or Textbook
Newspaper - Front Page
Contract Publication - Front Cover
Inside Placement or Back Cover Magazine or newspaper or contract publication (includes electronic rights)
Use in a magazine, newspaper, or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may be used anywhere other than the front cover of the publication. Use includes electronic rights for associated products.
Uses:
Magazine - Interior or Back Cover
Newspaper - Interior or Back Cover
Contract Publication - Interior or Back Cover
Inside Placement or Back Cover Textbook or retail/ trade book (includes electronic rights)
Use in text book or retail / trade book not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may be used anywhere other than the front cover of the publication. Use includes electronic rights for associated products.
Uses:
Book Interior or Back Cover Retail or textbook
Web or Electronic or Broadcast (Editorial)
Use in web, electronic or broadcast media including Internet, mobile devices, television or film not intended for commercial or promotional purposes. Use applies to a single edition, issue or program and all copies or versions of the original use appearing in electronic or broadcast format.
Uses:
Editorial - Web or Electronic or Mobile
Editorial TV - News or Talk or Commentary
Documentary or Educational Program
Documentary or Educational Film
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Can the rights-ready images also be licensed under rights-managed or royalty-free?
No, you can only license the rights-ready images under the rights-ready license model.
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What is the duration of the rights-ready license?
The specified end client can use the image for 10 years (3 months for web res files), for any need, within the selected use category or categories.
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What means Editorial Use?
Editorial rights are licensed on a use-by-use basis. Use in an "editorial" manner means use relating to events that are newsworthy or of public interest. Images contained in an editorial collection (news, sport, entertainment, archival, features, publicity) are usually licensed for purely editorial use. When such images are licensed for any other use, such as any commercial, promotional, advertising or merchandising use, Rights-Managed License Rights and the accompanying invoice will apply. If you wish to use an image or film from our editorial collection for a non-editorial use, you must contact a sales representative to assist you.
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What should I know about RM, RR or RF price quotation?
For Rights Managed imagery cost estimations you will need to provide us with the usage purposes, size of reproduction, placement, duration of use, total print run, distribution, etc. We will check their availability and send you a cost estimate.
For Rights-ready you pay a single flat-rate price and use the image for any need within that category.
Royalty-free pricing is based only on the file size of the product you need.
Royalty-free products may be used by you for multiple projects and as frequently as you like without incurring additional fees.
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What should I know about the technical data of the imagery you provide?
All images are available as digital files and are delivered in compressed "jpeg" format.
Low resolution files are images with 72 dpi resolution designed for internal use, or for presentation to a client.
High resolution files have A4 @ 300 dpi or A3 @ 300 dpi standard resolution and are the images you will receive from us upon receipt of a written firm order.
Restricted resolution files are those images with lower resolution than the standard one (A4 @ 300 dpi or A3 @ 300 dpi); these can be provided as standard resolution files, without any additional fees, but with a longer delivery time.
In some cases, you have the possibility of asking for an image to be resized (only for GETTYIMAGES collections).
Any resizing involves an additional fee, calculated depending on the requested size.
You can choose between the following standard resized files:
100 MB - 40/60 cm @ 300 dpi
200 MB - 50/70 cm @ 300 dpi
300 MB - 70/100 cm @ 300 dpi
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Can I use the low resolution preview files as a final element?
As a general rule, please be advised that low resolution files are designated only for personal, non-commercial use and solely for test or sample purposes! These may be used for pitches, to create materials for proofing presentations to clients, or to take a closer look at a particular image! For the final use you must obtain a license through Guliver to avoid copyright infringement.
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What is a showreel?
A showreel is a sampling of clips from a particular Getty Images film collection, edited together to showcase the type of footage found in that collection. Showreels are for demonstration use only and are not available for licensing as a final element. Individual clips from the showreel are available to be licensed for usage.
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Which are the 11 predefined categories for RIGHTS READY footage?
Advertising and promotions: Wide distribution
Use in an advertisement or promotion targeting a broad audience. Up to a 10-year worldwide license duration. Excludes internet use. For additional use on a website, please refer to Advertising and promotions: Website and other
TV commercials - Network, spot, satellite and cable or syndication
Infomercials
TV and network promotions
Cinema advertising
Outdoor electronic billboards, jumbotrons
Advertising and promotions: Limited distribution
Use in an advertisement or promotion targeting a narrow audience. Up to a 10-year worldwide license duration.
Local TV commercials
Direct response TV commercials
TV and network promotions
Corporate external use
Infomercials
Promotional or sales collateral
Video dιcor
In-flight or transit entertainment
Stage dιcor or art installations
In store or point-of-purchase
Theatrical projects
Industrial - Tradeshows, conventions or events
Presentation software
Advertising and promotions: Website and other
Use in an advertisement or promotion distributed through broadband or wireless methods.
Corporate or promotional websites
Internet advertisements
Mobile devices
Promotional emails
Advertising and promotions: Unlimited distribution
Includes all media examples in wide, limited or web distributions for commercial or promotional purposes. Up to a 10-year worldwide license duration.
Internal Use
Use in any medium intended for internal use. Up to a 10-year worldwide license duration. For internet or external email use, please refer to Advertising and promotions: Website and other
Internal presentations
Internal videos
Intranet or internal email
Non-televised program pilots
Perpetual distribution: Theatrical film or trailer
Use in one entertainment project. This license includes the right to distribute the project in its final form in all media now known or hereafter devised throughout the world in perpetuity. For documentary films (opening title, body, closing sequence), please refer to Perpetual distribution: Documentary or educational television and film
Feature films - Mainstream or independent (opening title, body, closing sequence)
Trailers or promotions for feature films (including documentaries)
Perpetual distribution: Other Entertainment
Use in one entertainment project other than theatrical film. This license includes the right to distribute the project in its final form in all media now known or hereafter devised throughout the world in perpetuity.
TV programs
DVD release or bonus materials
Music videos
Video games
Perpetual distribution: Documentary or educational television and film
Use in one documentary or educational production. This license includes the right to distribute the production in its final form in all media now known or hereafter devised throughout the world in perpetuity. For documentary film trailers and promotions, please refer to Perpetual distribution: Theatrical film or trailer
Documentary feature films (opening title, body, closing sequence)
Long-form TV documentaries
DVD release or bonus materials
Educational programs
Editorial: Television programs
Use in television programming. Not intended for commercial or promotional purposes. Up to a 10-year worldwide license duration.
Editorial TV programming - News, talk or commentary
Affiliate or station promotions
Video news releases (VNR)
Public service announcements (PSA)
Editorial: Website and other
Use in any broadband, wireless media or other production. Not intended for commercial or promotional purposes. Up to a 10-year worldwide license duration.
Internet
Mobile devices
Email
Museum exhibits
Preview files
This is not a license for final use. Use for comping purposes only. Clips are nonwatermarked, fullscreen, frame-accurate files in compressed, 8-bit
photo-JPEG format.
Client pitches
Ripomatics
Mood tapes
Tests and rough cuts
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What if I have more questions?
For further assistance with your imagery needs, please
contact us.
